🆕 New Feature

✨ What's new

• Your Google Sheet can now be your campaign list — no developer, no add-on, no API tokens.
• Connect Google from the Integrations page, pick the sheet, choose which WhatsApp number to send from, map every template variable to a column, and send.
• Rows missing a mapped value are flagged before sending, so the rest of the list still goes out on time.

💙 Why you'll love it

If your customer list already lives in a spreadsheet — whether you're a founder running things solo or an agency managing campaigns across clients — you can now message that list straight from Wati, and pick the right sending number for every send.

Available on: Growth, Pro & Business

📚 Learn more

How to send WhatsApp template messages from Google Sheets using the Wati integration

🆕 New Feature

✨ What's new

• Any AI agent connected through the Wati MCP Server — Claude, ChatGPT, or your own — can now see and act on Instagram, not just WhatsApp.
• It can find your highest-intent comments, reply to them publicly, or send a private reply to move the conversation into DMs.
• Existing tools for reading conversations, contact profiles, and sending messages now work across Instagram DMs too.

💙 Why you'll love it

If you run Instagram alongside WhatsApp — especially for social-led commerce — your AI agent can now triage comments, catch high-intent leads, and reply with full context, without you touching the Instagram app.

Available on: Growth, Pro & Business

📚 Learn more

How to manage Instagram posts and comments with the Wati MCP Server

How to manage your Wati workspace using the Wati MCP Server

🆕 New Feature

✨ What's new

• TikTok conversations can now run on automation, not just manual replies in Team Inbox.
• Trigger flows the moment a TikTok message comes in, filter by keywords, working hours, or chat status, and send automated replies.
• Launch existing Wati chatbot flows, assign chats to agents or teams, and update tags, status, and contact attributes automatically.

💙 Why you'll love it

If TikTok is one of your conversation channels, your team no longer has to handle every message by hand — automation now covers TikTok the same way it already does WhatsApp.

Available on: Growth, Pro & Business

📚 Learn more

How to automate TikTok conversations in Wati

⚡ Enhancement

Three small upgrades that add up to a lot less manual work — cancel campaigns from your own tools, richer webhook data, and one less tap for your customers logging in.

✨ What's new

🛑 Cancel scheduled campaigns via API
No more jumping into the UI just to stop a scheduled send.

🔘 Button data in your webhooks
Template-sent webhooks now include quick-reply and link-button text, so your systems know exactly what a customer tapped.

📲 Zero-tap authentication for Android
Verification codes now autofill inside WhatsApp — no copying codes, no leaving the app.

💙 Why you'll love it

Less manual babysitting, cleaner data, faster logins for your customers.

Available on: API items — Pro & Business · Zero-tap authentication — all plans, Android only

📚 Learn more: Cancel Campaigns via API · Webhook Button Data · Zero-Tap Authentication

🆕 New Feature

Talk to your team without leaving the chat. Manage ten conversations like they're one.

Two small changes that add up: private notes your customers never see, and the ability to act on multiple conversations at once.

✨ What's new

📝 Private notes on any conversation
Leave context, updates, or instructions for your team, visible only to you — never sent to the customer.

✅ Bulk actions in Team Inbox
Select multiple conversations and assign them to an operator all at once instead of one by one — up to 15 at a time.

💙 Why you'll love it

Faster handoffs, less repetitive clicking, and a way to keep your team in sync mid-conversation.

Available on: Pro & Business

📚 Learn more: Private Notes · Bulk Actions

🆕 New Feature

Every website visitor, now a real contact — not just an anonymous chat that disappears in three days.

✨ What's new

📥 WebChat in Team Inbox
Sits right alongside WhatsApp, Instagram, and Messenger — assign chats, scope by team, and track status (Open, Pending, Solved) like any other channel.

📇 A real record for every lead
Add a pre-chat qualification form in a couple of toggles — no developer required. The visitor's name replaces the anonymous placeholder the moment they fill it in.

🗄️ Nothing disappears anymore
Conversation history is now kept indefinitely, for both you and the visitor — previously it vanished after 3 days.

💙 Why you'll love it

No more anonymous leads slipping away. No more lost history. One inbox, every channel.

Available on: Growth, Pro & Business

August 2026 was a pretty big month. WhatsApp Groups are live, inbound calls now land with the right person automatically, your AI assistant can take actions on Wati (not just read it), and we fixed a handful of things that were quietly annoying. Here's everything that we cooked in Aug:

🔔 Important Updates

Growth plan: multiple channels and full Instagram + Messenger automations

Why this matters
Growth plan customers were previously limited to a single channel, which meant having to choose one platform to manage in Wati rather than running WhatsApp, Instagram, and Messenger together.

The update
The single-channel restriction on Growth has been removed. New Growth signups and customers who joined on or after April 23 can now add multiple channels. Customers who joined before April 23 and already had multi-channel access now also unlock advanced automations for Instagram and Messenger: DM and comment-to-DM rules (posts, reels, story replies and mentions), and chatbot flows.

Note: The multi-channel change does not apply to GCR and LATAM regions, where the existing setup remains unchanged.

Plan: Growth

🚀 New Features

Create and manage WhatsApp Groups right from Wati

Why this matters
Managing group conversations meant juggling WhatsApp manually outside Wati. No visibility, no automation, no team coordination.

The update
Your WhatsApp Business number can now create groups, invite contacts, and manage conversations right from Team Inbox. Each group holds up to 7 contacts. There's also a Groups API to automate creation from your own system.

Plan: Business (OBA verification required · Pure API number only, not CoEx · Not available on free trial)

Learn more → · Watch demo →

Every inbound call now goes to the right person

Why this matters
Inbound WhatsApp Calls had no clear routing logic. Calls landed randomly, went missed, or sat unattended, frustrating customers and wasting response time.

The update
Every inbound WhatsApp Call now follows a clear routing chain: current assignee first, then contact owner, then your automation rules. Set up post-call automations too: send a follow-up on a missed call, or hand the conversation to your Astra AI agent until someone calls back.

Plan: Growth, Pro, Business

Watch demo →

Button messages on Instagram

Why this matters
Instagram DM automations were text-only. Turning a comment into a lead required too many manual steps with no structured flow.

The update
Build Instagram message templates with up to 3 tappable buttons or website links. Add them to a chatbot flow, wire that flow into your comment-to-DM automations, and customers go from comment to qualified lead without typing a single word.

Plan: Growth, Pro, Business

Watch video →

Your AI assistant can now act on Wati, not just read it

Why this matters
The Wati MCP Server was read-only. Your AI assistant could pull data but couldn't take action, so you still had to do the heavy lifting yourself.

The update
The Wati MCP Server now spans all your workspaces and supports write actions: update contact attributes in bulk, build audience segments by describing who you want, and send images, documents, or video into live chats without leaving your AI assistant. Switching between accounts is now one sentence in the conversation, not a full reconnection.

Plan: Growth, Pro, Business

Watch demo → · Learn more →

WhatsApp Flows: send via templates, log every response, build better forms

Why this matters
You couldn't send a flow without a chatbot or an inbound message first. Submissions had no audit trail — no way to verify a response went through or check if someone filled the form twice. And building clean forms for long lists or multi-step journeys required workarounds.

The update
Four upgrades at once: attach a flow to a template as a CTA button and send it via Campaigns or the API — no chatbot required. A new Responses section logs every submission as its own row, filterable by date and exportable to CSV, with nothing overwritten on repeat fills. The listing page now shows Triggered vs. Completed counts at a glance. In the builder, two new input types — Dropdown and multi-screen — make longer forms cleaner and easier to navigate.

Plan: Growth, Pro, Business

Watch demo →

🔧 Improvements

Finally see what's happening inside your chatbots

Why this matters
There was no visibility into chatbot performance. Drop-offs were invisible, and optimizing a flow meant guessing.

The update
Chatbot Analytics is now live for all customers. A new dashboard shows sessions, completions, drop-off rates, and reassignment rates across every bot. In Flow Builder, turn on "Show performance" to see exactly where contacts fall off right on the flow. Hit "Logs" to pull up every session, filter, export, or jump straight into a conversation in Team Inbox.

Plan: Growth, Pro, Business

Learn more →

Chatbot Analytics Dashboard Demo ->

Chatbot Performance Demo ->

Connect Instagram directly, no Facebook Page required

Why this matters
Every extra step during setup is a chance for a customer to drop off before getting value from your product. Removing the Facebook Page requirement means more teams can get live on Instagram without depending on someone else's admin access.

The update
Instagram now connects directly from Wati Channels using an Instagram for Business login. No Facebook Page linking needed. Log in, approve access, done.

Plan: Growth, Pro, Business

Learn more →
Watch Demo ->

HTTP links in contact attributes are now clickable

Why this matters
URLs in contact attributes showed as plain text. You had to copy, paste, and open them manually every time.

The update
Any URL stored in a contact attribute now opens with one click, in both the contact view and Team Inbox. No more copying and pasting.

Plan: Growth, Pro, Business

Watch Demo ->

New Google Sheets row triggers a WhatsApp message automatically

Why this matters
The Google Sheets plugin needed a manual trigger after a new row was added. Automations required a nudge and weren't truly hands-free.

The update
Adding a new row now automatically triggers the WhatsApp message you've configured in the Google Sheets automation plugin. No manual action needed.

Plan: Growth, Pro, Business

Watch demo →

🐛 Bug Fixes

Fixed: Template messages now auto-assign new conversations

Why this matters
When an agent sent a template to a new or unassigned contact, replies came in without an owner and sat unattended.

The update
When a template is sent to a new or unassigned contact, the conversation is now auto-assigned as soon as a reply arrives.

Plan: Growth, Pro, Business

Learn More ->

July's headliner is an AI-powered campaign calendar that plans your next send for you, expanded MCP tools for AI assistants, a new Salesforce integration upgrade, and AI agents that watch your conversations. Here's everything that shipped.

📅 Campaigns

Let Wati's AI plan your campaigns — and send them from a calendar

Why this matters
Most users open Wati's campaign tab, see a list of past sends, and freeze. There's no prompt to send something today, and no idea what to send next.

The update
AI now figures out your website and your business, and uses your past campaign history to suggest new campaign ideas to you. The campaign list view is now a monthly calendar — color-coded at a glance: sent (green), scheduled (purple), and recommended (blue). Click a recommended campaign, and the objective, name, template, audience, and send time are all pre-filled. The calendar refreshes daily for the next 30 days.

Plan: Pro, Business
Watch demo → · Learn more →

🎓 Wati Academy — Free for Everyone

Everything your team needs to succeed with Wati — from first setup to advanced campaigns

Why this matters
Knowing a feature exists is different from knowing how to use it when you need it. Whether it's connecting your phone number, completing business verification, understanding what a Meta Business Portfolio even is, or setting up your first drip campaign — these are the moments where teams get stuck. Until now, the only option was to search help articles or wait for support.

What's new
Wati Academy is a free, interactive learning hub that covers everything from the basics of the WhatsApp Business ecosystem to hands-on walkthroughs of every Wati feature. It's not a list of what's new — it's a place your team can always come back to when they need to know how to do something specific. Guided courses walk through real product screens step by step, covering setup, campaigns, automations, integrations, Astra, and more. Available in English, Portuguese, Spanish, Simplified Chinese, Traditional Chinese, and Bahasa Indonesia.

Start learning for free →

🔌 Wati MCP Server [Early Access]

Your AI assistant can now route conversations, look up contacts, and answer analytics questions

Why this matters
The Wati MCP server already let AI assistants like Claude and ChatGPT search contacts, send messages, and pull campaign stats. But it couldn't route conversations, organize contacts, or answer account-level questions — the kind of thing a real team member does.

The update
Seven new tools are live. Your connected AI assistant can now see all connected channels (WhatsApp, Instagram, Messenger, TikTok), count contacts with date filters, look up a full contact profile (attributes, teams, segments, opt-in status), ask analytics questions in plain English, hand a conversation to a human operator or back to the bot, and assign contact teams. This release also includes security hardening for production Wati accounts. Reach out to our team for access.

Plan: Growth, Pro, Business
Watch demo → · Learn more → · Wati MCP Server →

🔗 CRM & Integrations

Salesforce contacts now sync into Wati automatically

Why this matters
Getting Salesforce contacts into Wati used to mean clicking "Import" by hand, every time. And once synced, there was no way to choose which fields to bring over.

The update
When a Contact or Lead is created or updated in Salesforce, it syncs into Wati automatically — matched by phone number. Pick which fields to sync during setup; existing records get a one-time bulk import. Contacts created in Wati also sync back to Salesforce. Custom properties are now included too. A Salesforce admin needs to complete the setup.

Plan: Business
Learn more →

Multiple Phone Number Support for Zoho CRM

Why this matters
The Wati widget for Zoho CRM only worked with one WhatsApp number. If your business runs multiple lines across teams or regions, you were stuck.

The update
Operators can now select any connected WhatsApp Business line directly in the Zoho CRM widget, browse that line's templates, and send messages — without leaving Zoho. The chat thread automatically surfaces the most recent conversation, and you can resend a template from a different line any time.

Plan: Growth, Pro, Business

Failed messages now retry automatically via API too

Why this matters
The auto retry feature for Meta's "chose not to deliver" error only worked through the Wati dashboard. API users had no way to use it.

The update
Auto retry is now available via API. When a message hits the 131049 error, it retries every 24 hours for up to 7 days — same behavior as the UI, now accessible programmatically.

Plan: Pro, Business
Learn more →

🤖 AI Agents [Early Access]

Meet AI Agents in Wati that watch your conversations and act on what they find

Why this matters
Getting insights from your Wati data today means digging through dashboards, exporting reports, and doing the analysis yourself. There's no way to say "tell me who's ready to buy" and get an answer.

The update
A new chat-based workspace inside Wati lets you work with AI agents. Pick an agent that spots purchase-ready contacts, flags spam conversations, alerts you to sudden spikes in demand, or surfaces trending topics across your inbox — or just describe what you need in plain English. In this first phase, agents can create segments, update contact details, tag conversations, draft replies, send messages, and search Wati's help docs. More capabilities (building automations via chat, creating campaigns, inbox productivity) are on the roadmap.

Plan: Growth, Pro, Business (early access — reach out to our team for access)

🧩 Contacts & Automation

Compare dates against dates — not just fixed windows — in your segments

Why this matters
Custom segments could only compare a date to a constant ("last 30 days"). But real cohort analysis is per-contact — "did this person go quiet within 30 days of signing up?" — and no single fixed window works across the board.

The update
Four new operators let you compare one date signal to another date signal, plus or minus an offset. Build segments like "first conversation in January AND last reply less than 30 days after first conversation" — cohort churn, win-back audiences, and retention windows that were previously spreadsheet-only work.

Plan: Pro, Business
Learn more →

June brought two new TikTok channels, a full customer-intelligence layer for Shopify merchants, calling that finally works from your pocket, deeper CRM sync, and a big upgrade to Astra's voice agent. Here's everything that shipped.

💬 Channels

Introducing TikTok as a new channel on Wati

Why this matters

Merchants running TikTok Shop or TikTok Ads had no easy way to handle TikTok chats alongside their other channels — meaning a separate tool, or missed messages at scale.

The update

Connect a TikTok Business account and your TikTok chats now land right in the Wati inbox, same as WhatsApp or Instagram. Not available yet in the US, UK, EU, Switzerland, or India.

Plan: Growth, Pro, Business

Demo: 

Send conversation outcomes back to TikTok as conversion signals

Why this matters
Marketing teams running TikTok Ads couldn't tell which ad conversations actually turned into sales — lead quality was invisible to the ad platform.

The update
Wati can now tell TikTok what happened after the click — whether it turned into a lead, a good conversation, or spam — so ad performance reporting gets more accurate over time.

Plan: Pro, Business

Connect more than one Instagram or Messenger account

Why this matters

Wati only let you connect one Instagram or Messenger account — a problem if you run multiple brands or manage several pages for clients.

The update

Business plan customers can now connect several IG/Messenger accounts to one Wati account. Messages from all of them land in one inbox, you can filter by account, and replies go out from the right one automatically. You can also target specific accounts with automations.

Plan: Business

Learn more →

Bring website live chat into your Wati inbox [Beta]

Why this matters

Businesses using Wati for WhatsApp, Instagram, or Messenger still had to run a separate tool for their website chat, which meant scattered conversation history.

The update

A branded live chat widget for your website now lives inside Wati. You can customize the name, welcome message, colors, and avatar. Visitor chats land in their own inbox, in real time. Currently open to a small group of beta customers.

Plan: Pro, Business (beta)

Keep messaging customers even when they don't share a phone number

Why this matters

WhatsApp is rolling out usernames, so some customers will message you without ever sharing a phone number. Without support for this, those chats would break.

The update

Wati now recognizes customers by their WhatsApp username (not just phone number) across inbox, CRM, and automations, so the conversation keeps going either way. If you do need a number later (say, for OTP), you can request it inside a template. Update your mobile app to version 3.43.0 or later so you don't miss anything. Note: sign-in/verification templates and SMS/RCS fallback still need a phone number.

Plan: All plans

Learn more →

📞 WhatsApp Calling

Take and make WhatsApp Business calls from your phone

Why this matters

Calling only worked on the web. If you weren't at your desk, you'd simply miss the call.

The update

Calling now works on the Wati mobile app too, on both iPhone and Android. You can answer, make calls, and manage requests from your phone. Web and mobile stay in sync — answer on one, and it stops ringing everywhere else.

Plan: Growth, Pro, Business

Every WhatsApp call now logs itself in your CRM

Why this matters

Call data used to stay stuck inside Wati. People either skipped logging it in the CRM or wrote rushed notes afterward, so deal records had gaps.

The update

Every WhatsApp call, answered or missed, now logs itself automatically in HubSpot or Zoho — with the recording, an AI transcript, and an AI summary attached. Just turn it on in Settings > Integrations.

Plan: Growth, Pro, Business

🛍️ Wati for Shopify

Build behavior-based journeys, not just cart recovery

Why this matters

Wati could only trigger automations off abandoned checkouts or completed orders. There was no way to act on a customer browsing a product without buying, or a brand-new signup.

The update

Three new triggers are live: Customer Created (a new signup, with the source they came from), Product Viewed, and Page Viewed. The last two need App Embed turned on; Customer Created works right away.

Plan: Pro, Business

Turn raw Shopify data into ready-to-use customer intelligence

Why this matters

There was no easy way to act on things like how often someone buys, whether they're at risk of churning, or what they tend to buy — so campaigns stayed generic.

The update

Wati now pulls in Shopify customers, orders, and behavior in real time and turns them into ready-to-use info: lifetime spend, how often they buy, their stage (New, Active, At Risk, Churned), and what they tend to buy. Use this to build VIP, at-risk, or win-back segments in a few clicks. Support agents see the same info — last order, tracking link, lifetime spend — right in Team Inbox.

Plan: Business

📊 Ads

Compare ad channels side by side, in one place

Why this matters

With several ad accounts connected, there was no easy way to see which channel actually drove qualified leads, or how long leads took to convert.

The update

See conversion rate and time-to-convert across all your connected ad accounts in one view, and pick specific accounts to compare.

Plan: Growth, Pro, Business

🔗 CRM & Integrations

Your Salesforce contacts now sync into Wati automatically

Why this matters

Getting Salesforce contacts into Wati meant clicking "Import" by hand, every time.

The update

Now it's automatic — when a Contact or Lead is created or updated in Salesforce, it syncs into Wati right away, matched by phone number. Pick which fields to sync during setup; existing records get a one-time import. A Salesforce admin needs to complete the setup.

Plan: Business

Learn more →

Multiple WhatsApp Numbers in HubSpot Integration

Why this matters

HubSpot only worked with one WhatsApp number, even if you had several connected in Wati.

The update

HubSpot now works with all your WhatsApp numbers. Pick which one to message from right in HubSpot's chat window, and set up automations to route by number, by contact owner, or automatically based on recent activity.

Plan: Business

🧩 Contacts & Automation

Build segments based on what customers actually do

Why this matters

Segments could only filter on fixed details like name or location — there was no way to ask "who actually engaged with my last campaign?"

The update

Wati now tracks how contacts engage — campaign opens, link clicks, messages, calls — and you can filter segments by this activity. Use these segments in automations and broadcasts too.

Plan: Growth, Pro, Business (EU: all plans; other regions: Pro/Business now, Growth coming soon)

Learn more →

Run automations on your custom segments

Why this matters

You could build segments, but couldn't use them to trigger automations directly.

The update

Custom segments can now be used as a filter inside Automation Rules, so the right audience triggers the right workflow automatically.

Plan: Growth, Pro, Business

💡 Migration

Migrate from KnowBot to Astra in one click

Why this matters

KnowBot did its job, but Astra is where we're investing — a stronger knowledge base, more autonomous conversations, and full control over how your agent behaves.

The update

Moving from KnowBot to Astra is now one click. Your existing content gets pulled in automatically — no need to re-enter any URLs.

Plan: All plans

🤖 Astra

Astra now speaks 9 Indian languages, plus Cantonese

Why this matters

Deployments in India need an agent that speaks the language customers are most comfortable in. In Hong Kong, people naturally mix Cantonese and English in the same conversation.

The update

Astra Voice now covers 9 Indian regional languages, with natural switching between them mid-conversation. Cantonese is live too, built specifically for Hong Kong, with a real person able to monitor and step in if needed.

Plan: All Astra plans

Astra's voice agent now feels like a real conversation

Why this matters

Stiff turn-taking and messy transcripts made voice agents feel like an automated phone menu, not a real conversation.

The update

We're aiming for 500–800ms response time, so it feels closer to talking with a person. The agent now handles being interrupted mid-sentence gracefully, and transcripts are cleaned up — no more stray "haha" or breathing sounds.

Plan: All Astra plans

Astra now understands voice notes, and handles what it can't

Why this matters

Voice notes are one of the most common message types on WhatsApp. An agent that can't handle them quietly misses a big chunk of conversations.

The update

Astra can now listen to and transcribe incoming WhatsApp voice notes, and reply with voice notes too. For message types it still can't handle — video, documents, stickers, location — it now tells the customer clearly, in their own language, instead of just going silent.

Plan: Business

Preview your widget exactly as customers will see it

Why this matters

Publishing a web widget without previewing it first was a bit of a gamble — things that looked fine while testing sometimes broke once live.

The update

You can now test your Astra web widget in a built-in preview that matches what customers will actually see, before you publish it.

Plan: All Astra plans

To provide businesses with more predictability, Meta has standardized a quarterly pricing schedule. This means that Meta may choose to update messaging and voice prices on the 1st day of every quarter.

What is changing this quarter?

Effective July 1, 2026 at 12:00 AM IST, the following updates will take effect:

• Italy, Spain, and the United Kingdom – Higher marketing message rate
• Poland – Lower marketing message rate, and lower utility and authentication rates
• Hong Kong, Hungary, Qatar, Romania, and Singapore – Higher utility and authentication rates

This is an official change from Meta and will impact all Business Solution Providers, including Wati. We have automatically updated the rates for all our clients to reflect these changes. You can find all the details here:

Meta’s Pricing Changes and Previous Updates

Note: You can view the updated messaging rate cards in your Wati account after the effective date. Log in to your Wati account and click the Pricing Overview button under the wallet icon located in the top-right corner of the screen.

No Action Required

As your WhatsApp Business Solution Provider, Wati handles these technical updates for you. These changes will be applied to your account automatically on the effective date. No action is required on your part.