Hello there, you growth-hungry humans,

To satiate your growth hunger, we have shipped some pretty delicious features and enhancements in October. 

Here's a snapshot of the most important ones:

Shiny, New Features

📞 WhatsApp Calling

Knock, knock! Who's there? It's me, Wati Wizard, calling you from WhatsApp to let you know we've launched WhatsApp Business calling on Wati. 

Say Hello to WhatsApp Business Calling, which lets your team connect with customers via voice calls directly in WhatsApp. WhatsApp calling takes WhatsApp from a messaging platform to a conversational platform, boosting responsiveness and building stronger customer relationships—all without leaving the WhatsApp chat interface.

Availability: WhatsApp Calling is available on all Plans.

❇️ Bring Your Own AI (Beta)

Most AI-powered organizations worldwide offer isolated AI features. But not us. We bring you the trifecta of powerful AI ingestion in your conversations: 

• Intelligence Team (With Wati Copilot)
• Intelligent Conversations (Astra and AI Agents) 
• Your Own AI Integration (Bring Your Own AI)

Now you can bring your own AI Agent to engage users on WhatsApp. The Agent can act like a human operator at scale, sans the fatigue. 

Availability: BYOA is available in the Business Plan only as an add-on. Please find more details here.

📈 Sales Analytics  

You've added your sales folks and started your sales journey on WhatsApp. Now, get on top of your sales team's performance with Wati. Track each rep's conversion rate, deals won, progress on the sales pipeline and more.

Availability: Sales Analytics are available for Pro and Business plan users. Learn more here.

‎♪ TikTok Click to WhatsApp Ads Integration 

Lights, camera, conversions.

Your TikTok Ads → WhatsApp pipeline just got smarter. With this integration, you can see all your TikTok CTWA conversations inside Wati and, in turn, send conversion data back to TikTok's Ads Manager. 

Cleaner attribution, clearer insights, and campaigns that finally behave the way your spreadsheets always dreamed they would.

More data → better optimization → lower CAC. You know the drill.

Availability: TikTok CTWA is in beta. Reach out to us to onboard on the TikTok CTWA beta. 

Enhancements

✖️ Wati X HubSpot Automatic Conversation Logging

Your Wati X HubSpot integration is about to feel way more alive. Update conversation logging in HubSpot now gives you: 

• Conversation start and end times
• AI-generated summaries, 
• Action items as tasks.

It’s easier than ever for sales teams to track what happened, what needs to happen, and what absolutely cannot fall through the cracks. You can find more details here.

🎁 Free Messaging Window Notification for CTWA

The new prompt in Team Inbox nudges you to reply to incoming CTWA conversations within the 24-hour window, so you can unlock free messaging for 72 hours. Think of it as a friendly “psst… reply now, save money later” assistant living right inside Wati.

This helps you maximize their CTWA investment by visualizing when free messaging periods are active and available for customer engagement.

📊 Improved Shopify Analytics 

Your Shopify Analytics just got a glow-up. We’ve added average overall metrics, including:

• Read rate
• Reply rate
• Link click rate
• Total spend insights for abandoned checkout messages

Now you know exactly what’s working, what’s not, and what deserves to be sent into exile.

🔁 Sync Shopify Segments 

Shopify Segments now sync seamlessly with Wati, complete with webhook support, real-time updates, and a clean UI for viewing, searching, and broadcasting to the exact segment you want. 

No more CSV juggling. No more manual syncing. 

That's all for now. See you very soon in our next update (November is right around the corner.)

💚 Team Wati