A very happy new year, to all you Watists (one of our very own, Printcious, calls their Wati users "Watists").

Wati has evolved a lot as a platform. 

We have moved from being only for WhatsApp to becoming a comprehensive conversational operating system.

We are here to give you a unified view of the customer journey from acquisition to retention, without the data fragmentation that often occurs when you patch together multiple tools.

We broke down this and everything new Wati released in a session. If you missed the session, you can watch the recording below, or scroll down for the breakdown of the shiny new features that are live in your dashboard today.

👉 [Watch the Webinar Recording] 

👉 [Read all the updates here]

Tl;Dr: Here's the most important summary

True Multichannel Orchestration

Why this matters: Customers do not live on one app. You need a unified toolkit to engage effectively from first touch to loyalty.

We have expanded the Wati backend to support a true multichannel environment. You can now capture leads via TikTok, Google, and Instagram ads, engage them via WhatsApp, SMS, and RCS, and manage the entire lifecycle from lead gen to retention within a single, unified inbox flow.

Native WhatsApp Business Calling

The Update: We have integrated Meta’s official calling stack directly into the Wati inbox. This is not a redirect to a phone dialer; it is a native VoIP experience.

This allows agents to switch from chat to voice instantly without losing context. The call history and status are logged directly in the chat thread, and we handle the Meta-required permission flows automatically to reduce friction. A single number can now handle up to 1,000 concurrent calls.

• How to Enable: How to enable and use WhatsApp Business Calling in Wati
• Rules & Limits :WhatsApp Calling restrictions and guidelines

RCS & SMS: Reach and Reliability

The Update: We now support Google-verified RCS and intelligent SMS Fallback to ensure 100% reach.

RCS allows you to send rich, branded messages with carrier-backed reliability. Crucially, we introduced an intelligent fallback system: if a WhatsApp message fails to deliver due to connectivity or account issues, the system automatically re-routes it via SMS, guaranteeing delivery for critical notifications like OTPs.

• Setup Guide: How to enable RCS messaging in Wati
• General FAQs :General RCS Questions & Guidelines

Astra: The AI Agent Builder for All Your Customer Interactions

The Update: Astra is our new environment for creating and deploying AI agents using natural language.

You can train these agents by simply feeding them your URLs or PDFs, and they will instantly understand your business tone and goals without complex setup. Once built, these agents are omnichannel and deployable across WhatsApp, Web Widgets, and Voice to handle routine queries and qualify leads automatically.

Product Page: Astra from Wati

Support Page: Astra

AI Copilot for Agents

The Update: For human-led conversations, Copilot acts as an intelligent sidekick to amplify agent productivity.

It sits alongside the inbox to provide instant chat summaries for long threads, real-time bi-directional translation for diverse customer bases, and predictive CX scores. It also suggests response templates based on Meta's best practices to ensure high-quality communication.

Overview: Wati AI Agent Services & Capabilities

Detailed Support Pages: Translations, CX Score, Support Agent

Sales on Autopilot[Stages & Husbpot Integration]

The Update: We have transformed your WhatsApp into a structured revenue engine.

We introduced granular pipeline tracking with Lead Stages and Contact Owners, enabling you to monitor deal progression in real time. Additionally, our HubSpot integration is now bi-directional: changes in Wati reflect in HubSpot immediately, and AI conversation summaries are logged automatically to the HubSpot timeline.

We covered other key updates like CTWA on TikTok, Shopify Segment Syn,c which pulls customer data in real-time for instant targeting, Deep ROI Analytics showing the exact revenue generated from broadcast campaigns, Behavior-Based Segmentation to target users based on engagement history, and the redesigned interface with left-rail navigation and cleaner inbox filters for faster sorting. In case you’d like to know more, please use the links mentioned on the top of the email.

Try Higher Plan

If you are on a lower plan, you can test these new capabilities by activating a 14-day free trial of a higher plan directly from your Wati dashboard. Click on ⬆️ beside the infinity icon[ Meta] to activate.

Once again, you can see the whole recording and summary of Q4 2026 updates here: 

👉 [Watch the Webinar Recording] 

👉 [Read all the updates here]

Regards,

Team Wati

Hello there, you growth-hungry humans,

To satiate your growth hunger, we have shipped some pretty delicious features and enhancements in October. 

Here's a snapshot of the most important ones:

Shiny, New Features

📞 WhatsApp Calling

Knock, knock! Who's there? It's me, Wati Wizard, calling you from WhatsApp to let you know we've launched WhatsApp Business calling on Wati. 

Say Hello to WhatsApp Business Calling, which lets your team connect with customers via voice calls directly in WhatsApp. WhatsApp calling takes WhatsApp from a messaging platform to a conversational platform, boosting responsiveness and building stronger customer relationships—all without leaving the WhatsApp chat interface.

Availability: WhatsApp Calling is available on all Plans.

❇️ Bring Your Own AI (Beta)

Most AI-powered organizations worldwide offer isolated AI features. But not us. We bring you the trifecta of powerful AI ingestion in your conversations: 

• Intelligence Team (With Wati Copilot)
• Intelligent Conversations (Astra and AI Agents) 
• Your Own AI Integration (Bring Your Own AI)

Now you can bring your own AI Agent to engage users on WhatsApp. The Agent can act like a human operator at scale, sans the fatigue. 

Availability: BYOA is available in the Business Plan only as an add-on. Please find more details here.

📈 Sales Analytics  

You've added your sales folks and started your sales journey on WhatsApp. Now, get on top of your sales team's performance with Wati. Track each rep's conversion rate, deals won, progress on the sales pipeline and more.

Availability: Sales Analytics are available for Pro and Business plan users. Learn more here.

‎♪ TikTok Click to WhatsApp Ads Integration 

Lights, camera, conversions.

Your TikTok Ads → WhatsApp pipeline just got smarter. With this integration, you can see all your TikTok CTWA conversations inside Wati and, in turn, send conversion data back to TikTok's Ads Manager. 

Cleaner attribution, clearer insights, and campaigns that finally behave the way your spreadsheets always dreamed they would.

More data → better optimization → lower CAC. You know the drill.

Availability: TikTok CTWA is in beta. Reach out to us to onboard on the TikTok CTWA beta. 

Enhancements

✖️ Wati X HubSpot Automatic Conversation Logging

Your Wati X HubSpot integration is about to feel way more alive. Update conversation logging in HubSpot now gives you: 

• Conversation start and end times
• AI-generated summaries, 
• Action items as tasks.

It’s easier than ever for sales teams to track what happened, what needs to happen, and what absolutely cannot fall through the cracks. You can find more details here.

🎁 Free Messaging Window Notification for CTWA

The new prompt in Team Inbox nudges you to reply to incoming CTWA conversations within the 24-hour window, so you can unlock free messaging for 72 hours. Think of it as a friendly “psst… reply now, save money later” assistant living right inside Wati.

This helps you maximize their CTWA investment by visualizing when free messaging periods are active and available for customer engagement.

📊 Improved Shopify Analytics 

Your Shopify Analytics just got a glow-up. We’ve added average overall metrics, including:

• Read rate
• Reply rate
• Link click rate
• Total spend insights for abandoned checkout messages

Now you know exactly what’s working, what’s not, and what deserves to be sent into exile.

🔁 Sync Shopify Segments 

Shopify Segments now sync seamlessly with Wati, complete with webhook support, real-time updates, and a clean UI for viewing, searching, and broadcasting to the exact segment you want. 

No more CSV juggling. No more manual syncing. 

That's all for now. See you very soon in our next update (November is right around the corner.)

💚 Team Wati

Hello, you dreamers and doers, 

We’re in the final strides of 2025. Feels like January was yesterday, right? 

In that time, you’ve been scaling, experimenting, and breaking new ground. We’ve been doing the same: building faster, smarter, and innovative ways for you to turn every conversation into growth. Here's what we have in the box for September, 2025:

💬 WhatsApp + HubSpot = Magic

We’ve gone all-in on HubSpot this month: Everything from seamless sync to AI-driven conversation summaries. You can find more details on Wati's HubSpot integration here.

What's Inside?

AI-Powered Conversation Logging and Task Creation

• Wati auto-logs every WhatsApp message to the HubSpot timeline for comprehensive context
• AI-generated conversation summaries for a quick context
• Automatically log activities when the conversation is resolved, the window expires, or every 3 hours
• Automatically create follow-up tasks on HubSpot to never miss out on any follow-ups

Why it matters:

You get one source of truth for every WhatsApp chat and CRM deal. Each log includes timestamps, message context, and AI-generated summaries and action items.

🌍 Meta Policy Updates, Compliance Changes and Onboarding Improvements

Because Meta keeps evolving, and we keep you ahead of the curve.

1. Template Content Restrictions

Effective From: October 1, 2025

Meta is tightening template approvals.

Here’s what’s new:

• Fewer placeholders allowed relative to message length
• Templates can’t start or end with a parameter
• Non-compliant templates will be auto-rejected

If your templates are getting flagged lately, this is probably why. You can learn more about the new guidelines here.

2. Shared Messaging Limits (Portfolio-Level)

Messaging limits are now shared across all phone numbers under the same Business Manager.

• New numbers get the highest limit from the portfolio (no more starting at 250/day 🎉)
• Multi-number accounts will share one limit

Bottom line: Please manage volume across numbers wisely.

🌐 AI Translation in Team Inbox (Beta)

Language barriers? Gone.

Wati Inbox now detects, translates, and replies in the customer’s language, in real time.

• Two-way translation for incoming & outgoing messages
• Admins choose the target language; agents toggle it per chat

Why you’ll love it:

Faster replies. Happier agents. Customers feel local, even when they aren’t.

Availability 

Available for Growth, Pro & Business plans. You can learn more about it here.

✏️ Contact Owner & Lead Stage Attributes

Wati's CRM game just got an upgrade. Now you can assign owners, define lead stages, and track progress visually inside Wati. Helps you improve sales accountability and pipeline clarity.

Availability

Exclusive to Pro & Business plans customers. Learn more here.

📊 More Segments for Smarter Broadcasts 

Broadcasts just got brains. Segments automatically organize your contacts into groups based on predefined user behavior, so you can instantly focus on the audiences that matter most.

Currently live with 4 segments: 

• Highly Engaged (3+ interactions in 90 days): Upsells, referrals, surveys
• Winback (inactive 30–90 days): Discounts, free trials, comeback offers
• At Risk (inactive 90+ days): Gentle nudges, seasonal promos, reactivation messages
• All Valid Contacts (valid phone numbers): General updates, product launches, announcements

Availability

Available in all Pro and Business Accounts. 

🕵🏻 Operator Privacy

Availability