A very happy new year, to all you Watists (one of our very own, Printcious, calls their Wati users "Watists").

Wati has evolved a lot as a platform. 

We have moved from being only for WhatsApp to becoming a comprehensive conversational operating system.

We are here to give you a unified view of the customer journey from acquisition to retention, without the data fragmentation that often occurs when you patch together multiple tools.

We broke down this and everything new Wati released in a session. If you missed the session, you can watch the recording below, or scroll down for the breakdown of the shiny new features that are live in your dashboard today.

👉 [Watch the Webinar Recording] 

👉 [Read all the updates here]

Tl;Dr: Here's the most important summary

True Multichannel Orchestration

Why this matters: Customers do not live on one app. You need a unified toolkit to engage effectively from first touch to loyalty.

We have expanded the Wati backend to support a true multichannel environment. You can now capture leads via TikTok, Google, and Instagram ads, engage them via WhatsApp, SMS, and RCS, and manage the entire lifecycle from lead gen to retention within a single, unified inbox flow.

Native WhatsApp Business Calling

The Update: We have integrated Meta’s official calling stack directly into the Wati inbox. This is not a redirect to a phone dialer; it is a native VoIP experience.

This allows agents to switch from chat to voice instantly without losing context. The call history and status are logged directly in the chat thread, and we handle the Meta-required permission flows automatically to reduce friction. A single number can now handle up to 1,000 concurrent calls.

• How to Enable: How to enable and use WhatsApp Business Calling in Wati
• Rules & Limits :WhatsApp Calling restrictions and guidelines

RCS & SMS: Reach and Reliability

The Update: We now support Google-verified RCS and intelligent SMS Fallback to ensure 100% reach.

RCS allows you to send rich, branded messages with carrier-backed reliability. Crucially, we introduced an intelligent fallback system: if a WhatsApp message fails to deliver due to connectivity or account issues, the system automatically re-routes it via SMS, guaranteeing delivery for critical notifications like OTPs.

• Setup Guide: How to enable RCS messaging in Wati
• General FAQs :General RCS Questions & Guidelines

Astra: The AI Agent Builder for All Your Customer Interactions

The Update: Astra is our new environment for creating and deploying AI agents using natural language.

You can train these agents by simply feeding them your URLs or PDFs, and they will instantly understand your business tone and goals without complex setup. Once built, these agents are omnichannel and deployable across WhatsApp, Web Widgets, and Voice to handle routine queries and qualify leads automatically.

Product Page: Astra from Wati

Support Page: Astra

AI Copilot for Agents

The Update: For human-led conversations, Copilot acts as an intelligent sidekick to amplify agent productivity.

It sits alongside the inbox to provide instant chat summaries for long threads, real-time bi-directional translation for diverse customer bases, and predictive CX scores. It also suggests response templates based on Meta's best practices to ensure high-quality communication.

Overview: Wati AI Agent Services & Capabilities

Detailed Support Pages: Translations, CX Score, Support Agent

Sales on Autopilot[Stages & Husbpot Integration]

The Update: We have transformed your WhatsApp into a structured revenue engine.

We introduced granular pipeline tracking with Lead Stages and Contact Owners, enabling you to monitor deal progression in real time. Additionally, our HubSpot integration is now bi-directional: changes in Wati reflect in HubSpot immediately, and AI conversation summaries are logged automatically to the HubSpot timeline.

We covered other key updates like CTWA on TikTok, Shopify Segment Syn,c which pulls customer data in real-time for instant targeting, Deep ROI Analytics showing the exact revenue generated from broadcast campaigns, Behavior-Based Segmentation to target users based on engagement history, and the redesigned interface with left-rail navigation and cleaner inbox filters for faster sorting. In case you’d like to know more, please use the links mentioned on the top of the email.

Try Higher Plan

If you are on a lower plan, you can test these new capabilities by activating a 14-day free trial of a higher plan directly from your Wati dashboard. Click on ⬆️ beside the infinity icon[ Meta] to activate.

Once again, you can see the whole recording and summary of Q4 2026 updates here: 

👉 [Watch the Webinar Recording] 

👉 [Read all the updates here]

Regards,

Team Wati