To provide businesses with more predictability, Meta has standardized a quarterly pricing schedule. This means that Meta may choose to update messaging and voice prices on the 1st day of every quarter.

What is changing this quarter?

Effective April 1, 2026 at 12:00 AM IST, the following updates will take effect:

• Saudi Arabia – Higher marketing message rate.
• India – Higher authentication-international rate.
• Pakistan – Higher utility and authentication rates. No change to the authentication-international rate.
• Turkey – Lower utility and authentication rates.

This is an official change from Meta and will impact all Business Solution Providers, including Wati. We have automatically updated the rates for all our clients to reflect these changes. You can find all the details here:

Meta’s Pricing Changes and Previous Updates

Note: You can view the updated messaging rate cards in your Wati account after the effective date. Log in to your Wati account and click the Pricing Overview button under the wallet icon located in the top-right corner of the screen.

No Action Required

As your WhatsApp Business Solution Provider, Wati handles these technical updates for you. These changes will be applied to your account automatically on the effective date. No action is required on your part.