What's Cooking at Wati — June 2026
June brought two new TikTok channels, a full customer-intelligence layer for Shopify merchants, calling that finally works from your pocket, deeper CRM sync, and a big upgrade to Astra's voice agent. Here's everything that shipped.
💬 Channels
Introducing TikTok as a new channel on Wati
Why this matters
Merchants running TikTok Shop or TikTok Ads had no easy way to handle TikTok chats alongside their other channels — meaning a separate tool, or missed messages at scale.
The update
Connect a TikTok Business account and your TikTok chats now land right in the Wati inbox, same as WhatsApp or Instagram. Not available yet in the US, UK, EU, Switzerland, or India.
Plan: Growth, Pro, Business
Demo:
Send conversation outcomes back to TikTok as conversion signals
Why this matters
Marketing teams running TikTok Ads couldn't tell which ad conversations actually turned into sales — lead quality was invisible to the ad platform.
The update
Wati can now tell TikTok what happened after the click — whether it turned into a lead, a good conversation, or spam — so ad performance reporting gets more accurate over time.
Plan: Pro, Business
Connect more than one Instagram or Messenger account
Why this matters
Wati only let you connect one Instagram or Messenger account — a problem if you run multiple brands or manage several pages for clients.
The update
Business plan customers can now connect several IG/Messenger accounts to one Wati account. Messages from all of them land in one inbox, you can filter by account, and replies go out from the right one automatically. You can also target specific accounts with automations.
Plan: Business
Bring website live chat into your Wati inbox [Beta]
Why this matters
Businesses using Wati for WhatsApp, Instagram, or Messenger still had to run a separate tool for their website chat, which meant scattered conversation history.
The update
A branded live chat widget for your website now lives inside Wati. You can customize the name, welcome message, colors, and avatar. Visitor chats land in their own inbox, in real time. Currently open to a small group of beta customers.
Plan: Pro, Business (beta)
Keep messaging customers even when they don't share a phone number
Why this matters
WhatsApp is rolling out usernames, so some customers will message you without ever sharing a phone number. Without support for this, those chats would break.
The update
Wati now recognizes customers by their WhatsApp username (not just phone number) across inbox, CRM, and automations, so the conversation keeps going either way. If you do need a number later (say, for OTP), you can request it inside a template. Update your mobile app to version 3.43.0 or later so you don't miss anything. Note: sign-in/verification templates and SMS/RCS fallback still need a phone number.
Plan: All plans
📞 WhatsApp Calling
Take and make WhatsApp Business calls from your phone
Why this matters
Calling only worked on the web. If you weren't at your desk, you'd simply miss the call.
The update
Calling now works on the Wati mobile app too, on both iPhone and Android. You can answer, make calls, and manage requests from your phone. Web and mobile stay in sync — answer on one, and it stops ringing everywhere else.
Plan: Growth, Pro, Business
Every WhatsApp call now logs itself in your CRM
Why this matters
Call data used to stay stuck inside Wati. People either skipped logging it in the CRM or wrote rushed notes afterward, so deal records had gaps.
The update
Every WhatsApp call, answered or missed, now logs itself automatically in HubSpot or Zoho — with the recording, an AI transcript, and an AI summary attached. Just turn it on in Settings > Integrations.
Plan: Growth, Pro, Business
🛍️ Wati for Shopify
Build behavior-based journeys, not just cart recovery
Why this matters
Wati could only trigger automations off abandoned checkouts or completed orders. There was no way to act on a customer browsing a product without buying, or a brand-new signup.
The update
Three new triggers are live: Customer Created (a new signup, with the source they came from), Product Viewed, and Page Viewed. The last two need App Embed turned on; Customer Created works right away.
Plan: Pro, Business
Turn raw Shopify data into ready-to-use customer intelligence
Why this matters
There was no easy way to act on things like how often someone buys, whether they're at risk of churning, or what they tend to buy — so campaigns stayed generic.
The update
Wati now pulls in Shopify customers, orders, and behavior in real time and turns them into ready-to-use info: lifetime spend, how often they buy, their stage (New, Active, At Risk, Churned), and what they tend to buy. Use this to build VIP, at-risk, or win-back segments in a few clicks. Support agents see the same info — last order, tracking link, lifetime spend — right in Team Inbox.
Plan: Business
📊 Ads
Compare ad channels side by side, in one place
Why this matters
With several ad accounts connected, there was no easy way to see which channel actually drove qualified leads, or how long leads took to convert.
The update
See conversion rate and time-to-convert across all your connected ad accounts in one view, and pick specific accounts to compare.
Plan: Growth, Pro, Business
🔗 CRM & Integrations
Your Salesforce contacts now sync into Wati automatically
Why this matters
Getting Salesforce contacts into Wati meant clicking "Import" by hand, every time.
The update
Now it's automatic — when a Contact or Lead is created or updated in Salesforce, it syncs into Wati right away, matched by phone number. Pick which fields to sync during setup; existing records get a one-time import. A Salesforce admin needs to complete the setup.
Plan: Business
Multiple WhatsApp Numbers in HubSpot Integration
Why this matters
HubSpot only worked with one WhatsApp number, even if you had several connected in Wati.
The update
HubSpot now works with all your WhatsApp numbers. Pick which one to message from right in HubSpot's chat window, and set up automations to route by number, by contact owner, or automatically based on recent activity.
Plan: Business
🧩 Contacts & Automation
Build segments based on what customers actually do
Why this matters
Segments could only filter on fixed details like name or location — there was no way to ask "who actually engaged with my last campaign?"
The update
Wati now tracks how contacts engage — campaign opens, link clicks, messages, calls — and you can filter segments by this activity. Use these segments in automations and broadcasts too.
Plan: Growth, Pro, Business (EU: all plans; other regions: Pro/Business now, Growth coming soon)
Run automations on your custom segments
Why this matters
You could build segments, but couldn't use them to trigger automations directly.
The update
Custom segments can now be used as a filter inside Automation Rules, so the right audience triggers the right workflow automatically.
Plan: Growth, Pro, Business
💡 Migration
Migrate from KnowBot to Astra in one click
Why this matters
KnowBot did its job, but Astra is where we're investing — a stronger knowledge base, more autonomous conversations, and full control over how your agent behaves.
The update
Moving from KnowBot to Astra is now one click. Your existing content gets pulled in automatically — no need to re-enter any URLs.
Plan: All plans
🤖 Astra
Astra now speaks 9 Indian languages, plus Cantonese
Why this matters
Deployments in India need an agent that speaks the language customers are most comfortable in. In Hong Kong, people naturally mix Cantonese and English in the same conversation.
The update
Astra Voice now covers 9 Indian regional languages, with natural switching between them mid-conversation. Cantonese is live too, built specifically for Hong Kong, with a real person able to monitor and step in if needed.
Plan: All Astra plans
Astra's voice agent now feels like a real conversation
Why this matters
Stiff turn-taking and messy transcripts made voice agents feel like an automated phone menu, not a real conversation.
The update
We're aiming for 500–800ms response time, so it feels closer to talking with a person. The agent now handles being interrupted mid-sentence gracefully, and transcripts are cleaned up — no more stray "haha" or breathing sounds.
Plan: All Astra plans
Astra now understands voice notes, and handles what it can't
Why this matters
Voice notes are one of the most common message types on WhatsApp. An agent that can't handle them quietly misses a big chunk of conversations.
The update
Astra can now listen to and transcribe incoming WhatsApp voice notes, and reply with voice notes too. For message types it still can't handle — video, documents, stickers, location — it now tells the customer clearly, in their own language, instead of just going silent.
Plan: Business
Preview your widget exactly as customers will see it
Why this matters
Publishing a web widget without previewing it first was a bit of a gamble — things that looked fine while testing sometimes broke once live.
The update
You can now test your Astra web widget in a built-in preview that matches what customers will actually see, before you publish it.
Plan: All Astra plans
