Hello, you dreamers and doers, 

We’re in the final strides of 2025. Feels like January was yesterday, right? 

In that time, you’ve been scaling, experimenting, and breaking new ground. We’ve been doing the same: building faster, smarter, and innovative ways for you to turn every conversation into growth. Here's what we have in the box for September, 2025:

💬 WhatsApp + HubSpot = Magic

We’ve gone all-in on HubSpot this month: Everything from seamless sync to AI-driven conversation summaries. You can find more details on Wati's HubSpot integration here.

What's Inside?

AI-Powered Conversation Logging and Task Creation

• Wati auto-logs every WhatsApp message to the HubSpot timeline for comprehensive context
• AI-generated conversation summaries for a quick context
• Automatically log activities when the conversation is resolved, the window expires, or every 3 hours
• Automatically create follow-up tasks on HubSpot to never miss out on any follow-ups

Why it matters:

You get one source of truth for every WhatsApp chat and CRM deal. Each log includes timestamps, message context, and AI-generated summaries and action items.

🌍 Meta Policy Updates, Compliance Changes and Onboarding Improvements

Because Meta keeps evolving, and we keep you ahead of the curve.

1. Template Content Restrictions

Effective From: October 1, 2025

Meta is tightening template approvals.

Here’s what’s new:

• Fewer placeholders allowed relative to message length
• Templates can’t start or end with a parameter
• Non-compliant templates will be auto-rejected

If your templates are getting flagged lately, this is probably why. You can learn more about the new guidelines here.

2. Shared Messaging Limits (Portfolio-Level)

Messaging limits are now shared across all phone numbers under the same Business Manager.

• New numbers get the highest limit from the portfolio (no more starting at 250/day 🎉)
• Multi-number accounts will share one limit

Bottom line: Please manage volume across numbers wisely.

🌐 AI Translation in Team Inbox (Beta)

Language barriers? Gone.

Wati Inbox now detects, translates, and replies in the customer’s language, in real time.

• Two-way translation for incoming & outgoing messages
• Admins choose the target language; agents toggle it per chat

Why you’ll love it:

Faster replies. Happier agents. Customers feel local, even when they aren’t.

Availability 

Available for Growth, Pro & Business plans. You can learn more about it here.

✏️ Contact Owner & Lead Stage Attributes

Wati's CRM game just got an upgrade. Now you can assign owners, define lead stages, and track progress visually inside Wati. Helps you improve sales accountability and pipeline clarity.

Availability

Exclusive to Pro & Business plans customers. Learn more here.

📊 More Segments for Smarter Broadcasts 

Broadcasts just got brains. Segments automatically organize your contacts into groups based on predefined user behavior, so you can instantly focus on the audiences that matter most.

Currently live with 4 segments: 

• Highly Engaged (3+ interactions in 90 days): Upsells, referrals, surveys
• Winback (inactive 30–90 days): Discounts, free trials, comeback offers
• At Risk (inactive 90+ days): Gentle nudges, seasonal promos, reactivation messages
• All Valid Contacts (valid phone numbers): General updates, product launches, announcements

Availability

Available in all Pro and Business Accounts. 

🕵🏻 Operator Privacy

Availability