Meta has rolled out a few important updates affecting authentication templates and the co-existence experience. Here’s what you need to know.

WhatsApp Authentication Template Updates

Starting mid-September 2025, Meta has introduced new requirements for businesses using authentication templates:

• Business Verification (BV) is mandatory
• Your account must maintain the 2,000-message tier for at least 30 consecutive days
• You must send high-quality messages during this period

These changes apply globally and are part of Meta’s fraud prevention efforts.

New Template Rules:

Meta has released new template formatting guidelines. We have documented all of the new template guidelines here. Tl:Dr:

• Use only formats from Meta’s approved Template Library
• Templates cannot start with a variable (for example, 1)
• Non-compliant templates may be rejected or fail delivery

Co-existence Experience Updates

Meta has expanded and refined the co-existence coverage and experience

Global Availability:

• Now available in the EU, UK, Japan, Australia, Philippines, South Korea, and Russia
• Wati customers in these regions can now seamlessly use the WhatsApp Business App and Wati Account together

Experience Enhancements:

• Mobile Onboarding: The process is now available on mobile for faster setup
• Meta Verified Compatibility: Businesses can retain or obtain Meta Verified status across both the WhatsApp Business App and the WhatsApp Business Platform
• Flows Compatibility: WA Flows are now fully supported, allowing better automation and engagement
• Automated Greeting Message: Automatically greets users who interact with Click-to-WhatsApp Ads and land on Co-existence numbers
• Click-to-Flows: Integrates WhatsApp Flows with CTWA Ads to capture structured responses directly within WhatsApp

If you need help updating your templates or onboarding through co-existence, reach out to us by clicking the support icon inside your Wati account.