We’re excited to share some fantastic updates this month, designed to enhance your experience across different platforms. From supporting new channels to improving analytics and mobile accessibility, we’ve got a lot in store for you.

Wati now supports Instagram! 🥳

We are thrilled to announce that Wati now officially supports Instagram Business!

Here’s a quick look at what’s new:

Instagram DM Automations

Perfect for industries like Retail, eCommerce, D2C brands, Education, Healthcare, and Beauty & Salon, Instagram DM automations on Wati make it easy for businesses to manage their messages and stay connected with customers 24/7.

Key benefits include:

Unified Inbox: View WhatsApp messages and Instagram DMs in one place.
Organize Efficiently: Use tags, internal notes, and chat status to keep track of DMs.
Smart Routing: Route DMs to specific teams or members for quicker responses.
Instant Replies: Set up automated welcome messages and out-of-office replies.
Automated Workflows: Trigger actions with Instagram chatbots to streamline communication.

We’ve introduced a new UI feature to the Team Inbox: Multi-Channel Team Inbox.

This addition allows users to seamlessly manage chats with the same contact across Instagram and Whatsapp, making it easier to deliver a unified customer experience. Learn more

Conversions Funnel for CTWA Analytics 📊

We know how crucial it is to understand ad performance, and manually creating conversion funnels can be tedious. That’s why we’ve introduced a new feature to simplify things, Funnel View! Learn more

With this update, you can now view a complete conversion funnel for CTWA (Click-to-WhatsApp Ads). Key insights include total ad spend, lead and purchase data, conversion rates, and more, all integrated into CTWA analytics.
It helps you to:

Track conversations started from CTWA ads, qualified leads, purchases, and overall ad spend.
See combined metrics that help diagnose ad performance, track conversions, and plan remarketing strategies.
Monitor the return on investment across campaigns and specific time periods.
Use WhatsApp marketing to retarget specific customer segments effectively.

*This is available on Pro and Business plans

New Wati Mobile App Version 3.19.0 📱

We’ve rolled out the latest version of the Wati mobile app, available on both Android and iOS.

Here are the highlights:

Instagram Inbox on Mobile: You can now access Instagram DMs directly from the Wati mobile app, making it easier to manage your business conversations on the go.
Expanded Language Support: The app is now available in Portuguese and Spanish, enabling more users to access Wati in their preferred language.

These updates reflect our continuous efforts to improve your experience and provide new tools that make communication more efficient and effective. Stay tuned for more, and happy broadcasting!